Role: ACD / Art Direction

To launch Speedo’s new Olympic kit for 2016 we went all sciencey - essentially giving each athlete their own sub brand that they could use & promote thoughout the games.

The Idea

Speedo’s athlete sponsorship was about more than the individual, it was about bringing together 24 of the best swimmers from all over the world as a single unstoppable team.

The Winning Elements allowed us to big up individual achievements as well as the team as a whole. These guys are total legends to young swimmers all over the world - our aim was to create stuff they would want to put on their bedroom wall.