Role: ACD

We took the Domino’s ‘Create Your Own’ platform and made it legendary. Interesting fact - of the 500K+ that have been created, only a third have names that are actually publishable.

The Idea

We developed a whole new platform that lets fans create their own handmade pizza in a fun and innovative way.

Each crust, sauce, topping and occasion selection has its own unique animation that comes to life when building their pizza.

Fans could name their creation, give it a logo and order it again and again.