Role: ACD

Robinson’s new on-the-go cordial meant you could make squash anywhere, so we tried to do it in space (well, the closest we could get to it).

The idea

Robinsons SQUASH'D was a new, ultra-concentrated and portable cordial, aimed at adults to help them enjoy squash absolutely anywhere.

We teamed up with Oscar winning Framestore to make SQUASH'D in zero gravity. Then we challenged some seriously influential YouTubers to see if they could do any better: Frisbee throwers, football freestylers, free runners and off-road drivers all received product to create their own stuff - which of course performed a lot better than ours.